Oct 29, 2019 | Insights, Podcasts
In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with marketing and advertising thought leader Michael Solomon.
They discuss the walls that are obstructing the view and preventing real view of the marketing possibilities and dive into the learning’s from Solomon’s book, Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer.
Additionally, they cover…
- Customers don’t like to be put into categories
- Today the customers drive the marketing train
- The omni-channel consumer
- The importance of getting out of the office and meeting your brand’s customer
Learn more about Michael Solomon, get information on his many books and consumer insights at https://www.michaelsolomon.com/
Oct 2, 2019 | Corporate, Insights, Podcasts
In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with authors of the new book “Detonate: Why – And How – Corporations Must Blow Up Best Practices (and bring a beginner’s mind) To Survive,” Geoff Tuff and Steven Goldbach with Deloitte Consulting LLP.
They discuss how companies can successfully adapt to change and while it may not feel risky, learning that doing the same thing is more risky than doing something different. The less risky thing is to try something different in a small way to see if it works.
Additionally, they cover…
- How business got into the habit of following best practices
- In a world where linear change is no longer the norm, how do you managing risk
- The importance of leaders who want change must provide the underlying motivation for change
- Case studies including Edible Arrangements, Levis and Amazon.
Order your book now at Amazon.com.
Sep 16, 2019 | Corporate, Insights, Podcasts, Press
On this episode of the Beyond The Business podcast, Beasley Media Group CEO, Caroline Beasley speaks with Scott C. Borchetta, Founder, President and CEO of Big Machine Label Group.
The Big Machine Label Group artist roster includes superstars Florida Georgia Line, Thomas Rhett, Reba McEntire, Rascal Flatts, Brantley Gilbert, Lady Antebellum and many more.
During their time together Caroline and Scott cover lots of ground and many topics including:
· Growing up in the music industry
· What it was like as a teen to move from southern California to Nashville
· The new deal with Scooter Braun and the new company, Ithaca Holdings
· The importance of being a great observer of culture and where it’s going
· Scott’s thought process in approaching solutions for performance rights with radio
· How important it is to cut through the noise and data to get it right for tomorrow
· Understanding what we can do to be good citizens of the planet
Jul 24, 2019 | Insights, Podcasts
In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with writer, speaker and advisor Tom Asacker.
They talk about an array of topics including the Business of Belief, the internet as an evolution of “channels,” the dance of desires and how it animates the marketplace and how there really aren’t any barriers to innovation.
Learn more about Tom, his books, speaking engagements and podcasts on his website: https://www.tomasacker.com
Apr 4, 2019 | Insights, Podcasts
In this episode of the Beyond The Business podcast, Beasley Media Group CEO, Caroline Beasley speaks with Pro Basketball Player and Detroit Renegades Esports Team Owner and President Jonas Jerebko.
Caroline and Jonas discuss a variety of informative topics centered around the ever-growing business of esports as well as unveil an exciting new announcement involving the team and Beasley XP, the company’s esports division.
Feb 6, 2019 | Insights, Podcasts
In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with Gary Shapiro, President/CEO Consumer Technology Association
They talk about Gary’s love of science fiction, companies that excel as “Future Ninjas,” smart cities and leadership.
Gary Shapiro’s new book, Ninja Future, is available now on multiple platforms and in hardcover.
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