Don’t Annoy The Hell Out Of People!

Don’t Annoy The Hell Out Of People!

(By Bob McCurdy) There was an interesting article last week titled “P&G’s Pritchard: Seize Back Control of Data, Reinvent Marketing and Stop ‘Annoying the Hell Out of People,’” that touched on a subject we’ve previously addressed: the impact of heavy and light users of any medium or station and the number of times each are exposed to a message. (more…)

Good Selling Is Never Wasted

Good Selling Is Never Wasted

(By Bob McCurdy) This past week I engaged a local advertiser on the phone who’s been struggling. She said she had previously tried some print advertising but found it ineffective. After having her discuss her business and challenges, I touched on a few marketing tenets to assist her in guiding any future marketing decisions. It was a good, wide-ranging give-and-take that I believe will pay off for both of us. (more…)

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