Insights

(By Bob McCurdy) I was speaking last week with a client whom I had not previously met, and right after the introduction pleasantries, her first question was, “OK, so tell me something I don’t know.” We ended up having a productive conversation and I believe, at the end, she bought into the fact that she was

(By Bob McCurdy) This week’s blog is not about the latest radio stats, Scarborough qualitative, reach/frequency, or any of the usual stuff. It is about the drive and determination required to become a world-class performer.

(By Bob McCurdy) I recently read a podcasting article that quoted someone as saying, “Good storytelling will always be heard.” It got me thinking about our role as storytellers in promoting our medium and positioning our media assets. We often talk to clients about what a great medium radio is for telling their “stories,” but as the

(By Bob McCurdy) Last week an agency working on a media plan for a theme park contacted me looking to access Nielsen’s channel planning tool, Commspoint, which lead to me spending 90 minutes on a video conference call with their head planner.

(By Bob McCurdy)   To some the following might come off as heresy.  Let’s peel back the onion on an ad metric that flows off our tongues daily. It’s an important metric in our industry as it guides commercial scheduling, as well as the way we position our medium to advertisers and agencies. The metric is

(By Bob McCurdy) As a manager, it is important to search for different ways to make the same point to a sales staff so that they don’t begin to tune out your message. The same holds true for a salesperson who is attempting to communicate a critical point to a client.

(By Bob McCurdy) Recently, I touched upon the concept of annoying people by over-exposing them to the same commercials and the negative impact it can have on an ad campaign.

(By Bob McCurdy) There was an interesting article last week titled “P&G’s Pritchard: Seize Back Control of Data, Reinvent Marketing and Stop ‘Annoying the Hell Out of People,\’” that touched on a subject we’ve previously addressed: the impact of heavy and light users of any medium or station and the number of times each are exposed