(By Bob McCurdy) Radio programmers classify songs as “currents,” “re-currents,” and “oldies.” Similar classifications can be applied to research. And as we all know, the “age” of a song doesn’t determine its quality. Same with radio research.
The Added Value Of Market Research Read More »
(By Bob McCurdy) One of the best investments I made in my career, long ago, was hiring a college professor to tutor me regarding the “ins” and “outs” of statistics. Early on I learned that in those days, Arbitron, and now Nielsen, audience “estimates” are just that, “estimates” — amounting to what could be referred to
The Story Behind The Stats Read More »
(By Bob McCurdy) I was speaking with the president of an agency last week who was attempting to hire for a position which he referred to as a hybrid between an Account Planner and an Account Manager. As he described the responsibilities of this role, the functional similarities between it and today’s effective radio salesperson were
Are You A “Marketer Who Sells”? Read More »
(By Bob McCurdy) There’s been a lot written recently about “brand purpose.” The need for a brand or business to exist beyond just selling things and boosting a stock price.
What’s Your Purpose? Read More »
(By Bob McCurdy) In marketing, there’s something known as the “Law of Large Numbers” which plays to one of radio’s major strengths — reach.
The Numbers Don’t Lie Read More »
(By Bob McCurdy) It had been a while since I’d heard the line, “So what and why should I care?” but it resonated as much earlier this week as when I first heard it. A successful agency owner referenced it while discussing the art of writing effective copy.
(By Bob McCurdy) A good friend, Don Jacobs, who oversees Townsquare’s Sioux Falls cluster, recommended a book titled Obvious Adams, written about an ad man who continually gets promoted by acting on “the obvious.” It is available on Amazon for $6.95.
Some Things Are Obvious, Obviously Read More »
(By Bob McCurdy) I’ve always found that the best way to make a sales point is to have someone else make it for you. Supporting information or an endorsement that comes from independent, well-informed sources are typically more readily accepted as fact.
Radio Recommended! Read More »
(By Buzz Knight) Every year as I wing my way back from the Consumer Electronics Show in Las Vegas, it is a tremendous challenge to answer the question “What was the ‘Eureka’ moment at the show and how will it impact our business and our lives?”
CES 2018: It’s A Wrap! Read More »
(By Bob McCurdy) There are a lot of parallels between sales and sports and while this week’s national championship football game was one for the ages, the manner in which Alabama won might have even transcended the game itself. And I am not referring the final touchdown pass.
What Kind Of Teammate Are You? Read More »
