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Beyond The Business: Scott Borchetta – Music, Culture and More

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On this episode of the Beyond The Business podcast, Beasley Media Group CEO, Caroline Beasley speaks with Scott C. Borchetta, Founder, President and CEO of Big Machine Label Group. The Big Machine Label Group artist roster includes superstars Florida Georgia Line, Thomas Rhett, Reba McEntire, Rascal Flatts, Brantley Gilbert, Lady Antebellum and many more. During their time together Caroline and Scott cover lots […]

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Beyond The Business: Jonas Jerebko – A Passion For Basketball & Esports

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Beasley Media Group CEO Caroline Beasley speaks with Pro Basketball Player and Detroit Renegades Esports Team Owner and President Jonas Jerebko.

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Beyond The Business: A Conversation With Caroline Beasley And Bob Pittman

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In this episode of Beyond The Business, Beasley Media Group CEO, Caroline Beasley speaks with iHeart Chairman and CEO Bob Pittman.

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Beasley Media Group Officially Unveils “If You Give A Ric A Podcast\” on bPod Studios Platform

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Naples, Florida (12/4/18): Beasley Media Group is pleased to officially unveil season one of If You Give A Ric A Podcast on the bPod Studios platform. The unique and entertaining podcast series created for children ages 2-8 follows the adventures of Ric and his older brother, Rece, as they travel the world and learn important life

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We All Must Get On The Same Analytics Page

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(By Bob McCurdy) Several weeks ago I wrote a blog about a chance meeting I had with an agency CEO in an airport and our subsequent discussion regarding radio accountability and analytics. It can be found here. I had a follow-up meeting with this individual and his team along with my attribution provider, Analytic Owl, late

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Hear! Hear! That’s Really All It Takes

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(By Bob McCurdy) It’s the spoken word, not love that makes the world go round, as we largely communicate in words and not expressions of deep affection, and certainly not pictures. Flash cards are rarely used to order a hamburger. And don’t believe that children’s rhyme baloney about “sticks and stones.” The spoken word can hurt,

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How To Win Over TV Advertisers

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(By Bob McCurdy) One of our markets has been working hard with an exclusive TV advertiser (a well-known law firm) to convince them that a mix of media would deliver a greater bang for their ad dollar, in general, but also due to the sheer magnitude of their TV GRP weight. A considerable amount of research

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Episode Four – University of Las Vegas Hackathon

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In this episode of Beyond The Business, Beasley Media Group CEO, Caroline Beasley, speaks with Zachary Miles, Esq., the Associate Vice President for Economic Development and Executive Director, UNLV Research Foundation. They discuss the upcoming Beasley Media Group/UNLV Media Innovation Hackathon and how students will be applying their academic learning to solve real-world challenges. The Harry

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It’s All In The Mind — So Tap It!

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(By Bob McCurdy) Several days ago there was a panel in NYC during Advertising Week that focused on the impact of audio on the human mind. Pranav Yadav, CEO at market research company Neuro-Insight U.S. and an extremely smart man, was quoted as saying, “Audio is ‘unique’ among media. While people can close their eyes or

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Episode Three – Digital Trends Editor in Chief, Jeremy Kaplan

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In this episode of Beyond The Business, Beasley Media Group CEO, Caroline Beasley, speaks with Jeremy Kaplan, Editor in Chief of Digital Trends. Having spent two decades writing and speaking about technology, it’s no surprise to find Kaplan leading the editorial charge at Digital Trends. As a leading consumer technology publisher, Digital Trends helps more

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Beyond The Business: Scott Borchetta – Music, Culture and More

Beyond The Business: Jonas Jerebko – A Passion For Basketball & Esports

Beyond The Business: A Conversation With Caroline Beasley And Bob Pittman

Beasley Media Group Officially Unveils “If You Give A Ric A Podcast\” on bPod Studios Platform

We All Must Get On The Same Analytics Page

Hear! Hear! That’s Really All It Takes

How To Win Over TV Advertisers

Episode Four – University of Las Vegas Hackathon

It’s All In The Mind — So Tap It!

Episode Three – Digital Trends Editor in Chief, Jeremy Kaplan

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