Talk About Bias!

Talk About Bias!

(By Bob McCurdy)  I read an article recently written by Faris Yakob, a smart guy who writes some really thoughtful advertising-centric pieces. (more…)

Do Your Sellers Have The Competitive Advantage?

Do Your Sellers Have The Competitive Advantage?

(By Bob McCurdy) Competitive advantage is becoming increasingly difficult, not only to achieve but to maintain. This is true in any business, as the time required to neutralize a competitors’ technological breakthroughs, product enhancements, or tactical adjustments is continually shrinking. (more…)

The Dicey World Of Digital Metrics

The Dicey World Of Digital Metrics

“What’s going on here?”

Those were the words my three-year-old granddaughter uttered every time waves knocked down the sandcastles we were building on the beach last week. She was giggling wildly every time she said it. (more…)

The Fragility Of Brand Loyalty

The Fragility Of Brand Loyalty

(By Buzz Knight) Brand loyalty is a very delicate thing and should not be taken for granted. This relates to every business when you consider customer service, user experience, and the general quality of the work. Everything matters, and impressions can be changed or broken in a nanosecond. (more…)

Don’t Be A Lazy Measurer

Don’t Be A Lazy Measurer

(By Bob McCurdy) The “McNamara fallacy” is a concept that those responsible for allocating ad budgets should keep in mind as they go about the media selection process. (more…)

The Added Value Of Market Research

The Added Value Of Market Research

(By Bob McCurdy) Radio programmers classify songs as “currents,” “re-currents,” and “oldies.” Similar classifications can be applied to research. And as we all know, the “age” of a song doesn’t determine its quality. Same with radio research. (more…)

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