Radio Data System (RDS)


With RDS, advertisers now have the ability to synchronize call-to-action messages and feature a 200×200 logo when radio commercials air.


The combination of advertisement audio in sync with a visually displayed logo and tagline is a powerful marketing combination. Sight, sound and synchronized text, combined with radio commercials, lead to greater commercial engagement and message retention, enhancing radio’s impact and powering more advertiser renewals. Pairing an in-car visual with a radio ad has impressive +550% impact on advertiser recall.