BMG Data Analyst

Job Description:

Beasley Media Group (BMG), LLC, is a multiplatform media company providing advertising and digital marketing solutions across the United States. BMG owns 61 radio brands as well as capabilities in audio technology, esports, podcasting, ecommerce, and events.

We are in search of a talented and experienced data analyst who loves storytelling.  Our ideal candidate has technical skills for data interrogation and knows that true insights aren’t just explaining the importance of data correlation but about what a customer can do with that information. 

This position will support the corporate revenue and content leadership by harnessing our first party data systems to identify, analyze and interpret trends/patterns to assist BMG in our continuing mission to create engaging content that generates revenue growth.  In addition, this team member will be in active collaboration with our talent Digital Operations and Platform teams to assure that data systems are delivering actionable data for insight and analysis.

Our data analyst will also play an integral role in BMG’s ongoing efforts on consumer data privacy and protection. 

More specifically you will:

  • Work closely with internal clients over time to understand their pain points and help translate those into requirements for queries and models you can run against their data to provide them with actionable insight
  • Design tables and views that provide our analyst customers with ongoing data in the most useful formats for them to take action 
  • identify key insights that aren’t being tracked and help broaden the coverage of what we analyze.
  • Present complex data into visualizations and insights for corporate content and revenue teams
  • Use your ability to identify and leverage trends in data to inform marketing strategies
  • You will develop and maintain customer segmentations and help translate those into requirements for queries you can run against our first party data.
  • A focus on identifying and working with the team on developing revenue-generating opportunities for programmatic and direct sales

Essentials:

  • You’re proactive, entrepreneurial, and collaborative; you can work well with cross functional teams of Product/Dev/QA and clients, you can spot gaps, and can manage your own work stream
  • You have experience working with marketing automation tools such as Braze
  • You’ve got multiple years of experience in data analysis, including defining KPIs for various businesses (subscription, ecommerce, publishers, apps, etc.)
  • You understand the realities of data collection and have strong familiarity with tools like Amplitude (or similar), mParticle (or similar) etc. You won’t use all those systems, but you have to feel comfortable understanding how different data collection systems work and how you might match up data between multiple systems.
  • Familiarity with database analysis required
  • You’re a pro working with A/B testing tools and methodologies
  • When other tools aren’t available you can make magic happen in Excel

Requirements:

  • 3+ years’ experience in data analytics, marketing, and / or statistics
  • Bonus if you’ve reported on and evaluated site performance, marketing campaigns, programmatic media platforms, optimization tests, CRM, and other media-based analytics
  • Experience generating key insights from raw data
  • Knowledge of user experience and optimization best practices
  • Experience managing analytics dashboards and producing associated reports in accurate and timely manner
  • Self-starter with ability to define day-to-day responsibilities in line with business objectives
  • Strong written and verbal communication skills are necessary
  • Software: Proficiency with Excel and ideally some experience with SQL.

Please send resume to [email protected]

Beasley Media Group, LLC is an equal opportunity employer

Date: 2/3/23

Digital Media Consultant (Sales)

Locations: Bala Cynwyd, PA, Charlotte, NC, Tampa/ St. Pete, FL

Posting Date: November 4, 2022

Digital Advertising is clearly one of the most exciting and ever-changing growth industries!

Are you hungry to take that next step forward in your sales career? Beasley Media is looking to continue to grow their Digital Sales Team with this exciting opportunity.

Beasley Media Beasley offers music, news, sports commentary, and entertainment to over 20 million listeners weekly. Beasley has 61 stations in fifteen markets across the United States. In each of our markets we aim to provide the best radio experience to both listeners and advertisers. In addition, Beasley Media is a full-service digital ad agency working with hundreds of clients across the country.

Beasley’s Digital Only sales team has been one of the fastest growing entities in the company. Are you ready to hop onboard? Do you love being in front of clients? Are you a true hunter who loves helping their clients gain new customers?  Do you have 1-2 years of digital sales, or outside sales experience and are you ready to take that next step forward in your career?

Overview of role:

Beasley Media Group is expanding our Digital Sales Team! We are looking for Digital Media Consultants to join our quickly growing dedicated digital team. The role is responsible for driving new digital revenue from local and regional advertisers by developing marketing solutions from our diverse digital offerings. Products include a wide range of digital media products as well as our owned sites and apps.

We are seeking individuals that are passionate, self-motivated, hunters who are competitive, charismatic and coachable.

While office hours are flexible, this is not a fully remote position.

Responsibilities:

· Developing new business by prospecting and making use of our lead generation platforms

· Delivering persuasive and effective sales presentations with the ability to negotiate and close new business.

· Manage and develop a strong pipeline of business to meet/exceed revenue targets

· Work with internal digital execution team to layout client’s needs and develop custom marketing programs that meet/exceed your client’s objectives

· Maintain client relationships, ensuring client satisfaction, and renew campaigns

Qualifications:

  • 1-2+ years in digital ad sales or digital agency experience with a record of accomplishment in developing new business from local and regional accounts is preferred.
  • Experience in selling, SEM (Search Engine Marketing), Websites, Programmatic Display/Video, social media, Email Marketing, etc. is preferred.
  • Excellent verbal and written communication skills and top-notch computer skills
  • Consistent above target performer.
  • Team players focused on individual and team growth
  • New business hunter, focused on exceeding daily, weekly, and monthly sales KPI’s.
  • Proficiency in Microsoft Office Suite, CRM (Customer Relationship Management) tools, Lead Generation tools is essential.
  • IAB Certification or related certifications preferred

Last Date for consideration: December 31, 2022.

Send resumes to [email protected] for consideration

Beasley Media Group, LLC. is an Equal Opportunity Employer

Regional Digital Content Creators

Date: 11/8/22

Title: Regional Digital Content Creators

Description: Beasley Media Group, LLC is looking for regionalized local content creators to provide scalable, shareable, searchable and promotable content. Applicants must excel at crafting and distributing locally focused journalistic news and editorial lifestyle articles, including blog style posts, listicles and galleries. Must possess an ability to create brand aligned local content to foster traffic and audience engagement and revenue. Successful candidates must be intimately familiar with BMG’s radio markets and local lifestyle, culture and interests of the regions, must possess both passion and knowledge for locally focused content.

Specific duties may include (but are not limited to) providing daily pitches; gathering information on project specific areas; checking for conceptual or grammatical errors in drafts; auditing and advising local content creators; supporting custom content features and revenue generating opportunities; content marketing; adhering to deadlines; working on special projects if suitable; demonstrating excellent writing skills; and incorporating various media, including social media, video, audio, audience engagement, gallery and graphic elements to create articles.

Qualifications:

–Proven experience writing and producing multi-platform locally driven content;

–Creative and highly motivated to deliver content excellence within any given assigned parameters and topics—while capturing the vibe and humor of our brands and formats;

-Has an inquisitive nature and is dialed into the local lifestyle, culture and interests of the local market;

-Able to thrive within a fast-paced environment;

–Excellent grammar and writing skills are essential, along with a visual sensibility;

–Prior experience reporting/writing/repurposing content through media distribution channels;

–Knowledge of SEO and Social Media Posting techniques and policies and email platforms is required;

–Terrific brainstorming and collaboration skills;

–Writing samples and/or portfolio required;

–Bachelor’s degree in journalism or mass communications preferred and must adhere to journalistic code of ethics. https://www.spj.org/ethicscode.asp

–Video Production skills are a plus

Last date for consideration: Until filled

Candidates report to: Beasley Media Group VP of Digital Content

Candidates will be based in: Boston, Charlotte, Detroit, Philadelphia or Tampa

Beasley Media Group, LLC is an Equal Opportunity Employer

Digital Sales Executive

Position Available

Title: Digital Sales Executive Location: Charlotte, NC

Position Available

Description: Beasley Media Group Charlotte’s digital sales team is growing again! We are looking for a top tier digital sales architect with minimum 3 years digital sales experience to join our team.
This job requires the ability to develop new business, grow existing digital revenue while developing and retaining strong client relationships. BMG- Charlotte’s solution-based approach and robust menu of digital products requires that this Digital Sales Executive possess a deep understanding of the entire digital advertising landscape. The ideal candidate will be well-versed in display advertising, email marketing, social and content marketing, SEM, SEO as well as analytical, organized, solution-minded, and customer centric. Above average compensation for the right individual.

Qualifications:

  • Hunt: Develop new business
  • Perform probing CNA’s to uncover client’s goals and strategic objectives
  • Create custom programs in conjunction with our campaign strategists to achieve client’s objectives
  • Present, close and renew digital marketing strategies
  • Excellent customer retention record

Last Date for consideration: Position is open until filled.
Applicants may send cover letter and resume to: [email protected]

Beasley Media Group, LLC is an Equal Opportunity Employer.

Digital Sales Executive

Date: On-Going  

Title: Digital Sales Executive

Location: Detroit, MI 

Description:

Beasley Media Group- Detroit’s top-rated stations 101.1 WRIF, 105.1 The BOUNCE, 94.7 WCSX,105.9 KISS-FM, Detroit Praise Network, & The ROAR 94.7 WCSX-HD2, is growing again in our digital division!  We are looking for motivated, out-of-the-box digital sales mavens with 5+ years of digital sales experience and a proven track record of performance to join our team.

This job requires the ability to develop new business, grow existing digital revenue while developing and retaining strong client relationships. Beasley Media Group Detroit’s solution-based approach and robust menu of digital products requires that this Digital Sales Executive possess a deep understanding of the entire digital advertising landscape.  The ideal candidate should be well-versed in display advertising, email marketing, social and content marketing, SEM, SEO as well as being analytical, organized, solution-minded, and customer centric.

Qualifications: 

  • Hunt: Develop new business
  • Perform probing CNA’s to uncover client’s goals and strategic objectives
  • Create custom programs in conjunction with our support teams to achieve client’s objectives
  • Present, close and renew
  • Work with clients and our support teams to optimize campaigns
  • Post campaign, review and analyze custom performance reports that measure goal achievement with the goal of renewal and upsell
  • College degree preferred
  • Must have valid driver’s license with stellar driving record.

Last Date for Consideration:  Ongoing – Until Filled

Openings:       2 Positions Available

If you are looking for a terrific opportunity to join a terrific company contact: [email protected].

No Phone Calls Please.

Beasley Media Group, LLC is an Equal Opportunity Employer.