Job Description:
Beasley Media Group (BMG), LLC, is a multiplatform media company providing advertising and digital marketing solutions across the United States. BMG owns 61 radio brands as well as capabilities in audio technology, esports, podcasting, ecommerce, and events.
We are in search of a talented and experienced data analyst who loves storytelling. Our ideal candidate has technical skills for data interrogation and knows that true insights aren’t just explaining the importance of data correlation but about what a customer can do with that information.
This position will support the corporate revenue and content leadership by harnessing our first party data systems to identify, analyze and interpret trends/patterns to assist BMG in our continuing mission to create engaging content that generates revenue growth. In addition, this team member will be in active collaboration with our talent Digital Operations and Platform teams to assure that data systems are delivering actionable data for insight and analysis.
Our data analyst will also play an integral role in BMG’s ongoing efforts on consumer data privacy and protection.
More specifically you will:
- Work closely with internal clients over time to understand their pain points and help translate those into requirements for queries and models you can run against their data to provide them with actionable insight
- Design tables and views that provide our analyst customers with ongoing data in the most useful formats for them to take action
- identify key insights that aren’t being tracked and help broaden the coverage of what we analyze.
- Present complex data into visualizations and insights for corporate content and revenue teams
- Use your ability to identify and leverage trends in data to inform marketing strategies
- You will develop and maintain customer segmentations and help translate those into requirements for queries you can run against our first party data.
- A focus on identifying and working with the team on developing revenue-generating opportunities for programmatic and direct sales
Essentials:
- You’re proactive, entrepreneurial, and collaborative; you can work well with cross functional teams of Product/Dev/QA and clients, you can spot gaps, and can manage your own work stream
- You have experience working with marketing automation tools such as Braze
- You’ve got multiple years of experience in data analysis, including defining KPIs for various businesses (subscription, ecommerce, publishers, apps, etc.)
- You understand the realities of data collection and have strong familiarity with tools like Amplitude (or similar), mParticle (or similar) etc. You won\’t use all those systems, but you have to feel comfortable understanding how different data collection systems work and how you might match up data between multiple systems.
- Familiarity with database analysis required
- You’re a pro working with A/B testing tools and methodologies
- When other tools aren’t available you can make magic happen in Excel
Requirements:
- 3+ years\’ experience in data analytics, marketing, and / or statistics
- Bonus if you’ve reported on and evaluated site performance, marketing campaigns, programmatic media platforms, optimization tests, CRM, and other media-based analytics
- Experience generating key insights from raw data
- Knowledge of user experience and optimization best practices
- Experience managing analytics dashboards and producing associated reports in accurate and timely manner
- Self-starter with ability to define day-to-day responsibilities in line with business objectives
- Strong written and verbal communication skills are necessary
- Software: Proficiency with Excel and ideally some experience with SQL.
Please send resume to bmg.platforms@bbgi.com
Beasley Media Group, LLC is an equal opportunity employer
Date: 2/3/23
