Augusta, GA (7/3/26): Beasley Media Group is turning up the energy this summer with the launch of PARTY 98.3 – The #1 Hit Music Station, debuting on Friday, July 3rd at 5:00 p.m. in Augusta!
The station’s rebrand from HD 98.3 to PARTY 98.3 marks a bold new chapter, creating an exciting brand centered around today’s biggest hit music, lifestyle content, community involvement, and fun listener experiences.
The official launch will kick off with a special “Welcome to the Party” celebration, introducing listeners to a fresh, high-energy sound designed to become the soundtrack of the market. To celebrate the launch, PARTY 98.3 will feature a “Commercial-Free Launch Weekend”, giving listeners uninterrupted access to the biggest hits.
The excitement continues on Friday, July 10th, with the station’s first major market promotion, “Free Gas Friday”, giving listeners the opportunity to win free fuel and helping them hit the road this summer with extra cash in their pockets.
The launch will also be supported by a comprehensive marketing campaign featuring social media engagement, on-air promotion, digital outreach, and street-level visibility throughout the community.
“PARTY 98.3 is all about creating an exciting, energetic brand that connects with today’s listeners both on-air and beyond the radio dial,” said Justin Chase, Chief Content Officer of Beasley Media Group. “This rebrand allows us to deliver a more powerful music experience, create meaningful connections with our audience, and provide innovative opportunities for our advertising partners. We’re excited to officially invite listeners to the party.”
“Great radio stations become part of the communities they serve,” said Program Director Adam Star. “Party 98.3 was built to reflect the energy and spirit of the Central Savannah River Area (CSRA), and we’re committed to earning a place in the daily lives of our listeners, local businesses, and the community we call home.”
Listeners can tune in beginning July 3rd at 5:00 p.m. and connect online at Party983.com.
