Site retargeting serves ads to users who have already visited your website. Following users who have already expressed an interest in your product or service by visiting your website increases brand exposure, enables you to remain top of mind, and is an effective method of converting site visitors into purchasers.
Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage those consumers with a new level of performance and insight. Advertisers can serve highly relevant ads based on pages, categories or even products viewed by a user. Ads can be served to users within 15 seconds, 15 minutes, or 15 days of the time they visited your site, continuing to serve your ads to users for up to 30 days.
How Site Retargeting Works:
- A user visits a website and browses various products/services. However, the user leaves without converting.
- The user is shown an ad for the website they previously visited, as they perform other online activities.
- The user clicks on the ad and returns to the advertiser’s site and converts.