Addressable Geo-Fencing
Features
Addressable Geo-Fencing is the modern version of Direct Mail, with the ability to target multiple devices at the single-address level. Can work with your existing database of addresses or we can create a list from scratch for you. Can target up to 1 million street addresses per campaign. Those street addresses are then automatically converted into geo-fences and devices seen within those geo-fences can be targeted with display, video, and/or OTT/CTV ads.
Benefits
Highly precise and scalable. Target specific household and business addresses up to 1 million addresses per campaign. Enhance the results of TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. Provide natural vs ad-influenced foot traffic attribution.
How addressable geo-fencing works
1. Physical addresses which an advertiser wants to target are uploaded into our platform.
2. The addresses are then matched against flat line data to collect the exact physical location, size, and shape of the individually matched addresses.
3. The system then geo-fences each matched address to collect and target users specific to that distinct address location. If desired, desktop, laptop, and OTT/CTV devices are also targeted through our cross device graph.
4. Audiences at each address are updated on a daily basis.
