The New 103.7 began playing and promoting country music in the Carolinas way back in 1971. Today, over 40 years later, we are one of the longest running country stations in the nation! The New 103.7 has one of the largest listening audiences in the Carolinas with over a quarter of a million listeners tuning in every week.
The New 103.7 is a promotional power house. There are only a handful of stations in the country that produce the level of show business and concern for community and family that is an everyday occurrence at The New 103.7. With a fleet of promotional vehicles and a professional promotions team, The New 103.7 executes events that are large-scaled, detailed, and well-received by our clients.