Format: Rock

WRIF 101.1 FM has been Detroit’s heritage mainstream rock station for more than 40 years. With a Male 18-44 skew, WRIF’s music bridges the generations of rock enthusiasts by blending past and current music selections from established artists like Aerosmith, Van Halen, and Pink Floyd with today’s rock from artists including Kid Rock, Creed, and Stone Temple Pilots. WRIF’s formula for success includes an emphasis on high profile personalities, ongoing music research, power-packed promotions, and client satisfaction. It’s worked for over four decades and for thousands of satisfied advertisers.

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One Radio Plaza
 Detroit, MI 48220


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