WLLD is a Rhythmic Contemporary Hits-formatted radio station licensed to Lakeland, Florida that serves the Tampa Bay area in Florida. The target audience of WiLD 94.1 is mainly people of ages 18–49. WLLD’s transmitting facilities are in southeastern Hillsborough County, near the “Four Corners” while its studios are in St. Petersburg. The station can be picked up as far as Cape Coral, Leesburg, Orlando and Okeechobee. Unlike most rhythmic contemporary stations, which focus mostly on a broad-based playlist featuring dance and rhythmic pop (with little hip-hop/R&B) material, WLLD has an emphasis on hip-hop/rap and R&B tracks, which formed the format in the 1990s.