Tampa Bay, Florida (February 26, 2026): Beasley Media Group and FOX Sports Radio announced today that The Herd with Colin Cowherd will officially launch on Monday, March 2, 2026, on WJBR, Florida Alumni Radio 1010AM in Tampa. The program will also be simulcast on 92.1-FM in Hillsborough County, 103.1-FM in Pinellas County, and 104.7 HD2. The show will air weekdays from Noon – 3:00 p.m. ET.
The Herd is a topic-driven journey through sports featuring 2025 Radio Hall of Fame inductee Colin Cowherd. Since launching in September 2015, the program has delivered compelling commentary and in-depth interviews with the biggest newsmakers in sports.
To date, The Herd has amassed more than 800 million podcast downloads and billions of video views across social platforms including X (@TheHerd), Facebook, FOXSportsRadio.com, FOXSports.com and YouTube (Source: 2017–2018 ART19 Total Monthly Listens; Jan–Aug 2019 Megaphone Monthly Downloads; Sept 2019–Jan 2026 Triton Podcast Metrics).
“We’re excited to bring The Herd to WJBR,” said Cowherd. “Tampa is one of the best sports cities in America – passionate fans, championship teams, and nonstop storylines. I’m looking forward to being part of the daily conversation and connecting with listeners across the market.”
“We’re thrilled to welcome Colin Cowherd and The Herd to WJBR,” said Ron deCastro, Vice President and Market Manager of Beasley Media Group Tampa. “Colin’s strong opinions, insightful interviews, and national perspective will provide our listeners with premium sports content every weekday afternoon. This addition further strengthens our lineup and underscores our commitment to delivering the very best in sports programming to Tampa Bay.”
“Adding The Herd further elevates our sports platform in Tampa,” said Justin Chase, Chief Content Officer of Beasley Media Group. “Colin’s ability to drive conversation, create must-hear moments, and connect across broadcast, digital, and social channels makes this a strong strategic move for our cluster and for sports fans across the region.”
