Keyword/Category Contextual Retargeting
Features
Connect with potential customers by showing relevant ads to users as they browse content related to their interests. Contextual targeting looks at the category or keywords of the page a user is viewing and serves them ads relevant to the page’s content. This can be done based on the pages they are currently viewing or pages they have visited in the past.
Benefits
Impressions are served to a valuable audience who we know have expressed an interest in your product or service. Our targeting technology will scour the Internet to find sites with content containing keywords or pages categorically relevant on which to serve your ad.
How keyword contextual targeting works
Target users viewing with keywords that have been designated by the advertisers.
How category contextual targeting works
Target users viewing content within specific categories that have been defined as relevant to what the advertisers offer.
