Investors

Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group, Inc., is a multiplatform media company providing advertising and digital marketing solutions across the United States. BMG owns 57 radio properties located in large and medium markets across the country, as well as offers capabilities in audio technology, esports, podcasting, e-commerce and events.

Founded in 1961, nearly 41% of Beasley radio properties are located in the nation’s top 50 markets such as Philadelphia, Boston, Detroit, Las Vegas, and New Jersey. The remaining stations are primarily in vibrant regional centers like Central North Carolina, Northeast Georgia and Southeast Florida.

Beasley stations, which reach more than 30 million consumers on a weekly basis, are home to a diverse range of formats, featuring top on-air personalities and programming that appeal to a wide range of audiences and demographic groups. These include Country, Oldies, Adult Contemporary, Sports, Talk, CHR and Rock, among others, reflecting a diversity that translates into a broad revenue base. No format or targeted demographic group represents a disproportionate share of the company’s revenue.

The company has followed a time-tested operating strategy of building strong station brand identities to support their mission. This includes delivering targeted promotions that energize audiences to deliver results for local and national advertisers as well as conducting extensive market research to help improve station ratings and identifying reformat opportunities to reach under-served listeners.

Beasley radio clusters are some of the largest station groups in their respective markets, when ranked by revenue. This strategy helps to enhance each station’s group appeal to the widest range of advertisers in a given market and generate important operating efficiencies.

The company’s Digital Marketing Division combines the power of local brands, personalities, events, and content with BMG’s industry leading digital products and services to deliver results-driven integrated marketing programs for clients.

The company’s next-gen-focused division, Beasley Esports & Outlaws Entertainment, officially launched back in September 2018. It has been charged with growing Beasley Media Group’s audiences and connections with the world’s youngest demo and largest generation of consumers. Over the past five years, BMG has extended its media expertise into the world of Gen Y and Z, targeting millions of young people fixated on video games, esports and the growing number of streamers that now comprise the Digital Creator Economy. And with more than 54% of this demographic now aspiring to become influencers, and the Creator Economy forecasted to hit half-a-trillion dollars by 2027, this is a force to be reckoned with.

Tapping into this next-gen audience by creating and distributing content that matters to them is what Beasley Media Group is committed to mastering as we look towards the future. Fortunately, the Outlaws IP continues to be recognized as one of the most popular and well-known brands in competitive gaming — giving us the ability to rally our 4 million+ fans on behalf of partners as we evolve into Outlaws Entertainment, an entertainment brand for Gen Z.