Date: 12/10/2023
Title: Account Executive
Type: Full Time
Location: Boston, MA
Description: Beasley Media Group Boston is searching for sales professionals to develop and sell advertising, marketing, and digital campaigns to new and existing clients for their local radio stations. Responsibilities include soliciting new business through prospecting and cold calling, managing, and growing existing assigned accounts and budgets, as well as identifying client advertising needs. The position includes contacting prospective customers to sell radio time for the broadcasting station/network. The ideal candidate will develop and present customized solutions to meet those clients’ needs. The successful candidate will cultivate and maintain relationships with clients by providing top quality service.
Responsibilities:
- Developing new business by prospecting and utilizing our lead generation platforms
- Delivering persuasive and effective sales presentations with the ability to negotiate and close deals
- Manage and develop a strong pipeline of business in order to meet/exceed revenue targets
- Work with internal digital execution teams to layout client’s needs and develop custom marketing programs that meet/exceed client’s objectives
- Maintaining client relationships, ensuring client satisfaction, and renew campaigns
Qualifications:
- 6+ years in media sales, digital sales or sports sponsorship sales with a strong track record of success in developing new business from local and regional accounts
- Strong relationships with local advertisers
- Experience in selling SEM, Programmatic Display/Video, Social Media, Email Marketing, etc
- Excellent verbal and written communication skills
- Consistent above budget performer.
- Exceptional communication skills with consultative / solutions selling experience.
- Team player focused on individual but also team growth
- Proven track record of hitting and exceed daily, weekly and monthly sales KPI’s.
- Proficient in Microsoft Office Suite, CRM tools, Lead Generation tools
- IAB Certification or related certifications preferred
Last date for consideration: Until filled.
