Naples, FL (9/25/23): Beasley Media Group has partnered with Podcast Radio and KMG Networks to unveil a new podcast multiplatform radio format in four regions across the company.
The unique format will be available to listeners via broadcast in multiple regions on Beasley stations, including:
- Detroit: 93.5 FM and WCSX-94.7 HD2
- Tampa: 1010 WJBR-AM (formerly WHFS-AM)
- Charlotte: 94.7 FM and WSOC-HD3
- Ft. Myers / Naples: 96.5 FM/101.5 FM & 105.1 FM and WXKB-HD2
In addition, fans of spoken word content will also be able to stream the first four custom stations and discover new podcasts via the PodcastRadioUS.com website.
The stations and digital channels will be branded as Podcast Radio Carolinas, Podcast Radio Southwest Florida, Podcast Radio Detroit and Podcast Radio Tampa Bay. Each region’s podcast content will be supported with localized imaging, promos, and ID’s.
Podcast Radio features live “Podjocks”, including former KROQ-FM (Los Angeles) Personality and Legendary Radio Hall of Famer Gene “Bean” Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.
“Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States,” said Beasley Media Group Chief Content Officer Justin Chase. “This concept has been highly successful for Gerry and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”
“We are beyond excited to be working with Beasley as a forward-thinking and innovative company,” said Gerry Edwards, Founder & CEO of Podcast Radio. “Caroline, the team, and Beasley’s great station brands will make fantastic first movers into the Podcast Radio format as they embrace this unique new radio content as a leader in both broadcast and digital.”
“KMG and Podcast Radio is excited to partner with Beasley Media Group to be the first to bring this proven and innovative idea to the U.S,” said Gary Krantz, Founder & CEO of KMG/KMG Networks. “When we evaluated the business opportunity in America, it was their forward-looking team that shared our vision immediately and stepped up to work collaboratively to execute this across key regions within the Beasley Media Group platform.”
“This collaboration underscores AdLarge’s commitment to delivering exceptional advertising solutions to our clients,” commented Cathy Csukas, AdLarge CEO. “We are poised to unlock new opportunities for advertisers, enabling them to reach their target audiences through premium content.”
About Podcast Radio U.S.
Podcast Radio is an innovative new 24/7 speech format adapting podcast content into a radio-friendly listening experience. It was set up in the UK in 2020 where it broadcasts online, via smart speakers and DAB radio. The company’s mission is to use the familiarity and trust people have in radio to help listeners discover and choose podcasts from the millions available.
About KMG Networks
Krantz Media Group/KMG Networks (KMG) is a highly reputable international media firm that specializes in helping companies navigate the dynamic landscape of the media industry in the U.S. and worldwide. With a strong focus on strategy, content development, audience engagement, and monetization strategies KMG empowers its clients to achieve their marketing objectives and build a robust brand presence. Led by its founder and industry veteran, Gary Krantz, Krantz Media Group has a wealth of experience and a proven track record of success. The company has worked with numerous prominent brands and media organizations, offering strategic guidance, innovative solutions, and hands-on support to drive growth and maximize results.
About AdLarge
AdLarge Media is an industry-leading independent ad sales company connecting audio publishers, brands, and audiences. Founded in 2011, the diverse audio portfolio at AdLarge reaches over 200 million listeners globally across all audio platforms. The AdLarge team is composed of top industry experts in podcasting, radio, and streaming, with ad clients ranging from Fortune 500 companies to emerging DTC brands.
