Beasley XP, the Esports Division of Beasley Media Group (BMG), announces the unveiling of Checkpoint XP On Campus, a new college-based collaborative endeavor with the Hank Greenspun School of Journalism and Media Studies (JMS) at the University of Nevada at Las Vegas (UNLV). The official announcement was made on campus on Monday, September 9th in Las Vegas on the eve of the 2019 Esports Business Summit.
Under the new initiative, the Hank Greenspun School of Journalism and Media Studies will serve as the primary content creation and production hub for Checkpoint XP’s college-targeted brand extension. Plans include a college-agnostic esports weekly video and podcast show, as well as extensive online content the will be featured under the Checkpoint XP On Campus section on CheckpointXP.com.
The weekly video and podcast will be officially launched on Thursday, September 12th at 10PM EST/7PM PST on RADIO.COM, the fastest growing digital audio app in the United States as well as Twitch, YouTube and via a podcast on bPod Studios.
It will be hosted by Beasley XP’s Norris Howard, along two UNLV student anchors; Daniel Agbuya, Jacob Brothers, with Kevin Kelly serving as the Managing Editor.
In addition, UNLV’s JMS will work closely with Checkpoint XP to recruit student correspondents from over 30 of the country’s top journalism and esports colleges to provide additional coverage on the growing esports scene across many of the nation’s college campuses.
“The convergence of sports and entertainment has never been more real than with the esports academic curriculums, sports teams and arenas that are changing the face of campuses across the country,” said Beasley Media Group Chief Digital Content Officer Lori Burgess. “Checkpoint XP On Campus intends to capture this lifestyle-based competitive sport as it continues to gain popularity and become a more serious part of the university experience.”
“This innovative partnership with a collaborator the caliber of Beasley Media Group presents unprecedented opportunities for our students and this institution,” said Kevin Stoker, Director of the Hank Greenspun School of Journalism and Media Studies at UNLV. “This project provides a place for those with a passion for the space to gain recognition on a national scale. We are excited that Las Vegas is a hub for eSports and now to become a hub for collegiate eSports coverage. This partnership appeals across every discipline offered at Greenspun; ranging from journalism to broadcasting, integrated marketing communications, and digital media. We’re looking forward to the future and where this convergence of interests and resources can lead over the next several years.”
Photo (L-R):
Dr. Kevin Stoker (Director of the Hank Greenspun School of Journalism and Media Studies at UNLV), Dr. Robert Ulmer (Dean of the UNLV Greenspun College of Urban Affairs), Caroline Beasley (CEO of Beasley Media Group), Norris Howard (Host of Checkpoint XP on Campus) and Leslie Fitzsimmons (Director of Underwriting and Corporate Sponsorship for UNLV\’s Public Media outlets)
About The Hank Greenspun School of Journalism and Media Studies
The Hank Greenspun School of Journalism and Media Studies offers programs at both the undergraduate and graduate level. The coursework emphasizes the integration of media forms, techniques, and approaches to prepare students for 21st century jobs in an integrated media world. The programs also capitalize on unique and exciting opportunities available in the School, at UNLV, and in Las Vegas. The school is home to UNLV-TV, a full-service media production facility, KUNV, which operates two HD side channels available on HD receivers, online and on mobile apps as well as 91.5 Jazz and More, a full-market FM radio station, The Rebel Report — a student-run sports broadcast and social media platform, Rebelfolio, a showcase for outstanding features and essays from JMS students, alumni and faculty, and Rebel Media Group, which provides clients with innovative and strategic digital media campaigns created by students and overseen by experienced media professionals.
