Keyword Search Retargeting
Features
Listeners can stream audio from any device, ranging from mobile apps to Alexa-connected devices. With the proliferation of connected devices like the Amazon Alexa and the Google Home, as well as the increase in wireless Bluetooth speakers, our listeners are able to consume our broadcast content virtually anywhere.
Benefits
Streaming Audio lets our listeners take our stations’ content with them anywhere; from work, inside their homes or on-the-go. Not only does streaming deliver to more of our local audiences, but it also allows out-of-market fans to stay in touch with local home community no matter where they are. This means you can advertise locally while on a national scale. Geographic Filtering is now available allowing you to make the most of your impressions by targeting consumers in areas relevant to you.
How search retargeting works
- A user performs a search. Beasley collects data associated with the search.
- Beasley shows the user an ad based on the keywords searched.
- The user clicks on the ad and converts.