Job Title: Manager of Performance Marketing
Job Type: Full-time
Location: Virtual
Date: January 31, 2024
Closing Date: Until filled
JOB SUMMARY
As Manager of Performance Marketing at Beasley Digital, a division of Beasley Media Group, is seeking a dynamic and experienced individual to join our in-house digital agency in the role of Manager of Performance Marketing, specializing in Search and Social. You will be working collaboratively with digital leadership to drive effective performance marketing strategies.
Responsibilities:
- Develop and execute comprehensive performance marketing strategies for search and social channels.
- Manage and optimize paid search campaigns on platforms such as Google, Bing, and social media platforms.
- Analyze data, identify trends, and provide insights to maximize ROI in paid search and social campaigns.
- Track, report, and analyze website analytics related to performance marketing initiatives.
- Budget management, ensuring campaigns stay on target and reconciling any discrepancies.
- Optimize ad copy, landing pages, and creative assets for search and social campaigns.
- Conduct ongoing keyword research, expansion, and optimization for improved performance.
- Keep abreast of the latest trends and best practices in search engine marketing and social media advertising.
- Utilize bid management tools and other relevant technologies for efficient campaign management.
Qualifications:
- Proven experience and success in managing PPC campaigns across Google, Bing, and social media platforms.
- Proven experience creating and managing Google Performance Max campaigns.
- Expertise in developing and maintaining high-performing campaigns with a focus on ROI.
- In-depth knowledge of performance marketing, conversion optimization, and online customer acquisition.
- Stay up-to-date with the latest trends and best practices in search engine marketing and social media advertising.
- Proficient in using bid management tools (e.g., Google Ads, Facebook Ads Manager).
- Familiarity with website analytics tools (e.g., Google Analytics).
- Strong analytical skills and experience generating reports to measure campaign effectiveness.
- Familiarity with A/B and multivariate testing methodologies.
- Knowledge of HTML, CSS, and JavaScript development and constraints.
- BS/MS degree in Marketing or a related field.
Bottom Line:
We are seeking a self-starter with an entrepreneurial spirit, capable of taking personal responsibility for metrics success. An ownership mentality, strong work ethic, and proactive honesty are essential traits. The role requires a unique blend of thinking, doing, and managing.
Please submit inquiries to web_resumes@bbgi.com
Beasley Media Group, LLC is an Equal Opportunity Employer.
