The Digital Sales Specialist (DSS) will possess a deep knowledge of digital, from tools that work best to achieve specific goals, to the elements needed for a successful campaign. The ideal candidate will be comfortable speaking individually with sellers, or presenting to a room filled with clients. The DSS will be well-versed in display advertising, email marketing, social and content marketing, and will be analytical, organized, solution-minded, and customer centric.
The DSS will work cooperatively with salespeople to strategize and execute flawless digital campaigns, sharing the following responsibilities:
- Perform customer needs analysis (CNA) in the field to uncover client’s goals and strategic objectives
- Create custom strategies and tactics to achieve client’s goals and format into custom client facing proposals
- Present proposals to client
- Close sales and execute digital solutions for clients
- Recommend specific digital services to support the client’s strategic goals
- Work closely with the digital team for pre and post sales
- Communicate specific product benefits and processes to clients, to ensure quality and timely execution of purchased products
- Work with clients and digital team to deliver a superior return on investment for the digital campaign
- Once campaign is underway, work with clients and digital team to review results and work with digital team to optimize the campaign against key performance indicators
- Evaluate client’s Google Analytics to help analyze campaign effectiveness
- Serve as project manager between client and team for ad creation
- At the end of the campaign, review custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell
- Troubleshoot invoicing/reconciliation with reporting and co-op
Applicants may send cover letter and resume to betsy.calderin@bbgi.com.
Beasley Media Group, LLC is an Equal Opportunity Employer.
