Detroit, MI
Posted 6 months ago

Date: January 10, 2024

Title: Digital Program Director (Full-Time)

Location: Detroit Market

Description: Beasley Media Group Detroit is looking for an experienced Digital Program Director to lead our cluster’s Digital Department. The ideal candidate will lead and coach our team to develop, produce and deliver engaging content for programming and sales, as well as assist with management of our websites and social media.


  • Manage and implement strategies to increase website traffic to meet corporate goals through talent and brand focused original content development: creative editorial photo galleries, engagement tools, user generated content, social media referral traffic, email referral traffic, content partnerships, search engine optimization, and third party provided content.
  • This individual must approach content with a journalistic sensibility; capable of creating and packaging news and information in highly credible, professional, and clever ways—and able to lead/coach on-air talent to extend our brands into compelling, multi-media content machines. This involves the use of 3rd Party Research to drive content development.
  • Ensures that all content creators are trained on all platforms and are following best practices set forth by the corporate content team.
  • Ability to leverage data and website metrics to advance our digital goals.
  • Regularly meets with the current Corporate Digital Content and Marketing team on best practices, strategies, content ideas, and content marketing to help meet company digital goals.
  • Coordinates all onsite/offsite coverage of events through live streams, real time social media and website updates.
  • Works in tandem with Programming/Promotion team to craft local email marketing strategy centered on opt-in growth of engaged consumers and content discovery through personalization and targeting.
  • Attends all Promotion (and Sales) Meetings to represent market digital content efforts and goals are considered and can help drive success during ideation and planning.
  • Oversees use of the approved digital contesting vendor platforms, social and texting platforms and works with the Promotion Director and team on the implementation of programs on each platform.
  • Assures that market team members are complying with Beasley Media Group and FTC and data privacy rules and guidelines.
  • Collaborates with sales teams on advertisement-based content strategies to ensure best practices are being followed to maximize success of programs created.
  • Oversee digital equipment working with IT and Engineering to determine local equipment needs and services.


  • Creative and highly motivated to deliver content excellence within any given assigned parameters and topics—while capturing the vibe and humor of our brands and formats.
  • Has an inquisitive nature and is dialed into pop culture.
  • Able to thrive within a fast-paced environment and multi-task in an organized, professional, dependable manner.
  • Bachelor’s degree in journalism or mass communications required with excellent grammar and writing skills are essential, along with a visual sensibility.
  • Prior experience reporting/writing/repurposing content through media distribution channels.
  • Knowledge of WordPress, SEO and Social Media Posting techniques and policies and email platforms is required.
  • Terrific brainstorming and collaboration skills—with talent at varying levels of seniority and digital experience.
  • Writing samples and/or portfolio required.
  • Proven ability to lead and coach a team.
  • Proficiency in video production/photography/editing software (Adobe Cloud, Photoshop), operating a live stream and social media experience.

Last Date for Consideration:  Until Filled.

Submit Cover Letter and Resumes to:

Beasley Media Group, LLC is an Equal-Opportunity Employer

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