Insight On The Media Landscape

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Hear! Hear! That’s Really All It Takes

(By Bob McCurdy) It’s the spoken word, not love that makes the world go round, as we largely communicate in words and not expressions of deep affection, and certainly not pictures. Flash cards are rarely used to order a hamburger. And don’t believe that children’s...

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How To Win Over TV Advertisers

(By Bob McCurdy) One of our markets has been working hard with an exclusive TV advertiser (a well-known law firm) to convince them that a mix of media would deliver a greater bang for their ad dollar, in general, but also due to the sheer magnitude of their TV GRP...

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PODCASTS

Ep. 12 – Talking CES with Ben Arnold

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, talks with Ben Arnold, Senior Director/Innovation & Trends at the Consumer Technology Association (CTA). One of the big events that...

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Episode Four – University of Las Vegas Hackathon

In this episode of Beyond The Business, Beasley Media Group CEO, Caroline Beasley, speaks with Zachary Miles, Esq., the Associate Vice President for Economic Development and Executive Director, UNLV Research Foundation. They discuss the upcoming Beasley Media...

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