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We All Must Get On The Same Analytics Page
(By Bob McCurdy) Several weeks ago I wrote a blog about a chance meeting I had with an agency CEO in an airport and our subsequent discussion regarding radio accountability and analytics. It can be found here. I had a follow-up meeting with this...
Hear! Hear! That’s Really All It Takes
(By Bob McCurdy) It’s the spoken word, not love that makes the world go round, as we largely communicate in words and not expressions of deep affection, and certainly not pictures. Flash cards are rarely used to order a hamburger. And don’t believe that...
How To Win Over TV Advertisers
(By Bob McCurdy) One of our markets has been working hard with an exclusive TV advertiser (a well-known law firm) to convince them that a mix of media would deliver a greater bang for their ad dollar, in general, but also due to the sheer magnitude of their TV...
PODCASTS
Rishad Tobaccowala Featured on CEO Caroline Beasley’s Beyond the Business Podcast
Acclaimed author, speaker and advisor Rishad Tobaccowala recently spoke with Beasley Media Group Chief Executive Officer Caroline Beasley during her recent Beyond The Business Podcast. During the conversation, Tobaccowala addressed a variety of topics,...
Beyond The Business: Scott Borchetta – Music, Culture and More
On this episode of the Beyond The Business podcast, Beasley Media Group CEO, Caroline Beasley speaks with Scott C. Borchetta, Founder, President and CEO of Big Machine Label Group. The Big Machine Label Group artist roster includes...
Beyond The Business: Jonas Jerebko – A Passion For Basketball & Esports
Beasley Media Group CEO Caroline Beasley speaks with Pro Basketball Player and Detroit Renegades Esports Team Owner and President Jonas Jerebko.