Insight On The Media Landscape

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Talk About Bias!

(By Bob McCurdy)  I read an article recently written by Faris Yakob, a smart guy who writes some really thoughtful advertising-centric pieces. The article focused on human decision-making and how many of our decisions are fraught with unrecognized biases which often...

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Do Your Sellers Have The Competitive Advantage?

(By Bob McCurdy) Competitive advantage is becoming increasingly difficult, not only to achieve but to maintain. This is true in any business, as the time required to neutralize a competitors’ technological breakthroughs, product enhancements, or tactical adjustments...

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The Dicey World Of Digital Metrics

“What’s going on here?” Those were the words my three-year-old granddaughter uttered every time waves knocked down the sandcastles we were building on the beach last week. She was giggling wildly every time she said it. As I write this, I too must ask, “What’s going...

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PODCASTS

Episode Two – Technology & Storytelling

In this episode, Buzz talks with Peter D. Cathy, author of “Media 2.0(18): An Insider's Guide to Today's World of Digital Media & Where It's Going.”  They discuss how technology has transformed storytelling and how that impacts radio personalities and the broadcast...

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Episode One – Autonomous Driving In Las Vegas

Autonomous driving is in the headlines every day and was the talk of CES this year.  In this episode, Buzz  learns  more about an exciting Autonomous driving pilot project that is happening and launched right now in Las Vegas, NV.  Joining Buzz on the podcast are...

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