Insight On The Media Landscape

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Hear! Hear! That’s Really All It Takes

Hear! Hear! That’s Really All It Takes

(By Bob McCurdy) It’s the spoken word, not love that makes the world go round, as we largely communicate in words and not expressions of deep affection, and certainly not pictures. Flash cards are rarely used to order a hamburger. And don’t believe that...

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How To Win Over TV Advertisers

How To Win Over TV Advertisers

(By Bob McCurdy) One of our markets has been working hard with an exclusive TV advertiser (a well-known law firm) to convince them that a mix of media would deliver a greater bang for their ad dollar, in general, but also due to the sheer magnitude of their TV...

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