Insight On The Media Landscape

We All Must Get On The Same Analytics Page

(By Bob McCurdy) Several weeks ago I wrote a blog about a chance meeting I had with an agency CEO in an airport and our subsequent discussion regarding radio accountability and analytics. It can be found here.   I had a follow-up meeting with this individual and his...

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Hear! Hear! That’s Really All It Takes

(By Bob McCurdy) It’s the spoken word, not love that makes the world go round, as we largely communicate in words and not expressions of deep affection, and certainly not pictures. Flash cards are rarely used to order a hamburger. And don’t believe that children’s...

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How To Win Over TV Advertisers

(By Bob McCurdy) One of our markets has been working hard with an exclusive TV advertiser (a well-known law firm) to convince them that a mix of media would deliver a greater bang for their ad dollar, in general, but also due to the sheer magnitude of their TV GRP...

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It’s All In The Mind — So Tap It!

(By Bob McCurdy) Several days ago there was a panel in NYC during Advertising Week that focused on the impact of audio on the human mind. Pranav Yadav, CEO at market research company Neuro-Insight U.S. and an extremely smart man, was quoted as saying, “Audio is...

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An Educated Client Is A More Valuable Client

(By Bob McCurdy) I was speaking last week with a client whom I had not previously met, and right after the introduction pleasantries, her first question was, “OK, so tell me something I don’t know.” We ended up having a productive conversation and I believe, at the...

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Sell Like A Champion

(By Bob McCurdy) This week’s blog is not about the latest radio stats, Scarborough qualitative, reach/frequency, or any of the usual stuff. It is about the drive and determination required to become a world-class performer. Each week I forward my blogs to an...

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