Corporate News

How To Win Over TV Advertisers

(By Bob McCurdy) One of our markets has been working hard with an exclusive TV advertiser (a well-known law firm) to convince them that a mix of media would deliver a greater bang for their ad dollar, in general, but also due to the sheer magnitude of their TV GRP...

read more

It’s All In The Mind — So Tap It!

(By Bob McCurdy) Several days ago there was a panel in NYC during Advertising Week that focused on the impact of audio on the human mind. Pranav Yadav, CEO at market research company Neuro-Insight U.S. and an extremely smart man, was quoted as saying, “Audio is...

read more
Page 1 of 2112345...1020...Last »

Archives