In this episode, Buzz talks with Peter D. Csathy, author of “Media 2.0(18): An Insider’s Guide to Today’s World of Digital Media & Where It’s Going.” They discuss how technology has transformed storytelling and how that impacts radio personalities and the broadcast industry as a whole.
Autonomous driving is in the headlines every day and was the talk of CES this year. In this episode, Buzz learns more about an exciting Autonomous driving pilot project that is happening and launched right now in Las Vegas, NV. Joining Buzz on the podcast are members of the project team: Joanna Wadsworth, Program Manager for the Transportation Engineering Division for the city of Las Vegas and Michael Blasky, Media Relations Specialist with AAA of Northern California, Utah and Nevada
(By Buzz Knight) Brand loyalty is a very delicate thing and should not be taken for granted. This relates to every business when you consider customer service, user experience, and the general quality of the work. Everything matters, and impressions can be changed or broken in a nanosecond. (more…)
(By Bob McCurdy) The “McNamara fallacy” is a concept that those responsible for allocating ad budgets should keep in mind as they go about the media selection process. (more…)
(By Bob McCurdy) Radio programmers classify songs as “currents,” “re-currents,” and “oldies.” Similar classifications can be applied to research. And as we all know, the “age” of a song doesn’t determine its quality. Same with radio research. (more…)
(By Bob McCurdy) One of the best investments I made in my career, long ago, was hiring a college professor to tutor me regarding the “ins” and “outs” of statistics. Early on I learned that in those days, Arbitron, and now Nielsen, audience “estimates” are just that, “estimates” — amounting to what could be referred to as educated guesses. (more…)