Bad Targeting Leaves Money On The Table
(By Bob McCurdy) The first step toward creating an effective media campaign is determining who should be targeted with the messaging. Get this wrong and the odds of succeeding drop dramatically. (more…)
Episode Three – Automobiles: The New Data Collector
This episode of Healthy Paranoia has Beasley Media Group’s VP of Programming Buzz Knight speaking with John Ellis, global technology expert and author of, “The Zero Dollar Car – How The Revolution In Big Data Will Change Your Life.” (more…)
The Value Of The Spoken Word
The spoken word. The most intimate of ways to communicate. (more…)
Does “Reach Velocity” Matter?
(By Bob McCurdy) We all know about radio’s great reach story but does the rate at which that “reach” builds, often referred to as “reach velocity,” matter? To many advertisers it does. (more…)
Talk About Bias!
(By Bob McCurdy) I read an article recently written by Faris Yakob, a smart guy who writes some really thoughtful advertising-centric pieces. (more…)
Do Your Sellers Have The Competitive Advantage?
(By Bob McCurdy) Competitive advantage is becoming increasingly difficult, not only to achieve but to maintain. This is true in any business, as the time required to neutralize a competitors’ technological breakthroughs, product enhancements, or tactical adjustments is continually shrinking. (more…)