The Value Of The Spoken Word
The spoken word. The most intimate of ways to communicate. (more…)
Does “Reach Velocity” Matter?
(By Bob McCurdy) We all know about radio’s great reach story but does the rate at which that “reach” builds, often referred to as “reach velocity,” matter? To many advertisers it does. (more…)
Talk About Bias!
(By Bob McCurdy) I read an article recently written by Faris Yakob, a smart guy who writes some really thoughtful advertising-centric pieces. (more…)
Do Your Sellers Have The Competitive Advantage?
(By Bob McCurdy) Competitive advantage is becoming increasingly difficult, not only to achieve but to maintain. This is true in any business, as the time required to neutralize a competitors’ technological breakthroughs, product enhancements, or tactical adjustments is continually shrinking. (more…)
The Dicey World Of Digital Metrics
“What’s going on here?”
Those were the words my three-year-old granddaughter uttered every time waves knocked down the sandcastles we were building on the beach last week. She was giggling wildly every time she said it. (more…)
Episode Two – Technology & Storytelling
In this episode, Buzz talks with Peter D. Csathy, author of “Media 2.0(18): An Insider’s Guide to Today’s World of Digital Media & Where It’s Going.” They discuss how technology has transformed storytelling and how that impacts radio personalities and the broadcast industry as a whole.