This episode of Healthy Paranoia has Beasley Media Group’s VP of Programming Buzz Knight speaking with John Ellis, global technology expert and author of, “The Zero Dollar Car – How The Revolution In Big Data Will Change Your Life.” (more…)
The spoken word. The most intimate of ways to communicate. (more…)
(By Bob McCurdy) We all know about radio’s great reach story but does the rate at which that “reach” builds, often referred to as “reach velocity,” matter? To many advertisers it does. (more…)
(By Bob McCurdy) I read an article recently written by Faris Yakob, a smart guy who writes some really thoughtful advertising-centric pieces. (more…)
(By Bob McCurdy) Competitive advantage is becoming increasingly difficult, not only to achieve but to maintain. This is true in any business, as the time required to neutralize a competitors’ technological breakthroughs, product enhancements, or tactical adjustments is continually shrinking. (more…)
“What’s going on here?”
Those were the words my three-year-old granddaughter uttered every time waves knocked down the sandcastles we were building on the beach last week. She was giggling wildly every time she said it. (more…)