(By Bob McCurdy) There was an interesting article last week titled “P&G’s Pritchard: Seize Back Control of Data, Reinvent Marketing and Stop ‘Annoying the Hell Out of People,’” that touched on a subject we’ve previously addressed: the impact of heavy and light users of any medium or station and the number of times each are exposed to a message. (more…)
(By Bob McCurdy) This past week I engaged a local advertiser on the phone who’s been struggling. She said she had previously tried some print advertising but found it ineffective. After having her discuss her business and challenges, I touched on a few marketing tenets to assist her in guiding any future marketing decisions. It was a good, wide-ranging give-and-take that I believe will pay off for both of us. (more…)
(By Bob McCurdy) One of the definitions of the word “receptive” is “being willing or inclined to receive suggestions, offers, etc., with favor.” (more…)
(By Bob McCurdy) The first step toward creating an effective media campaign is determining who should be targeted with the messaging. Get this wrong and the odds of succeeding drop dramatically. (more…)
This episode of Healthy Paranoia has Beasley Media Group’s VP of Programming Buzz Knight speaking with John Ellis, global technology expert and author of, “The Zero Dollar Car – How The Revolution In Big Data Will Change Your Life.” (more…)
The spoken word. The most intimate of ways to communicate. (more…)