Talk About Bias!

Talk About Bias!

(By Bob McCurdy)  I read an article recently written by Faris Yakob, a smart guy who writes some really thoughtful advertising-centric pieces. (more…)

Do Your Sellers Have The Competitive Advantage?

Do Your Sellers Have The Competitive Advantage?

(By Bob McCurdy) Competitive advantage is becoming increasingly difficult, not only to achieve but to maintain. This is true in any business, as the time required to neutralize a competitors’ technological breakthroughs, product enhancements, or tactical adjustments is continually shrinking. (more…)

The Dicey World Of Digital Metrics

The Dicey World Of Digital Metrics

“What’s going on here?”

Those were the words my three-year-old granddaughter uttered every time waves knocked down the sandcastles we were building on the beach last week. She was giggling wildly every time she said it. (more…)

Episode One – Autonomous Driving In Las Vegas

Episode One – Autonomous Driving In Las Vegas

Autonomous driving is in the headlines every day and was the talk of CES this year.  In this episode, Buzz  learns  more about an exciting Autonomous driving pilot project that is happening and launched right now in Las Vegas, NV.  Joining Buzz on the podcast are members of the project team: Joanna Wadsworth, Program Manager for the Transportation Engineering Division for the city of Las Vegas  and Michael Blasky, Media Relations Specialist with AAA of Northern California, Utah and Nevada

The Fragility Of Brand Loyalty

The Fragility Of Brand Loyalty

(By Buzz Knight) Brand loyalty is a very delicate thing and should not be taken for granted. This relates to every business when you consider customer service, user experience, and the general quality of the work. Everything matters, and impressions can be changed or broken in a nanosecond. (more…)

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