Job Type:      Full-time

Location:       Virtual

Date:            May 2, 2023

JOB SUMMARY

Guarantee Digital, a division of Beasley Media Group is searching for a SEM Manager who will lead, coach, and oversee a team that creates and optimizes SEM campaigns, driving outstanding results for our clients. The ideal candidate will have experience with Google and Bing as well as a deep understanding of marketing analytics, business and media metrics. The ideal candidate will also have a results-driven mindset with experience in a leadership capacity. This role will report to the VP of Search.

ESSENTIAL DUTIES and RESPONSIBILITIES

• Develop and implement strategic paid search campaigns across multiple channels (Google Ads & Bing Ads) that align with business goals and drive revenue growth.
• Lead and manage a team of paid search Managers/Specialists to execute on paid search strategies and campaigns.
• Conduct regular analysis of Channel/Campaign performance and adjust strategy accordingly to improve KPIs.
• Conduct keyword research, competitive analysis, and stay up to date with industry trends and changes to algorithms.
• Performs all assigned duties in compliance with internal SOPs and external regulations. Brings compliance issues to the attention of management.
• Monitoring industry trends and recommending new strategies and tactics to improve our clients’ search and social performance.
• Developing and maintaining strong client relationships, providing exceptional customer service and strategic guidance.
• Collaborating with other teams within the agency, including creative, content, and account management, to ensure seamless integration of search and social strategies.
• Staying up-to-date with emerging search and social trends and technologies, and leading the agency in exploring new opportunities.

EDUCATION and/or EXPERIENCE

• 3+ years of experience in media/social agency, advertising agency, or similar media environment.
• Exceptional analytical skills and demonstrate these skills in the analysis and interpretation of raw data and information.
• Highly articulate and have excellent written skills as well.

• Proven track record of managing and optimizing large-scale paid search campaigns across multiple channels.
• Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
• Experience working in a fast-paced, deadline-driven agency environment.
• Excellent communication and client-facing skills, with the ability to build and maintain strong relationships.
  
  

Beasley Media Group, LLC is an Equal Opportunity Employer.