E-COMMERCE PRODUCT MARKETING MANAGER

Full-time
Charlotte, NC
Posted 2 weeks ago

Date: February 3, 2020

Title: E-Commerce Product Marketing Manager

Location: Charlotte, NC

About us: We are looking to hire an E-Commerce Product Marketing Manager to join our digital team. You will take responsibility for all aspects of Beasley’s e-commerce product and technology strategy, focusing specifically on building revenue and brand loyalty across all of Beasley’s diverse brands. To be successful in this role, you will need to embrace multiple marketing disciplines, from digital marketing and advertising to retail product marketing.  This is an ownership role and will have excellent growth potential as our e-commerce business grows.

Responsibilities

  • Study company brands and audiences
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching) to drive maximum revenue and brand loyalty for our brands (see https://wmmr.com/wmmr-store/ for an example storefront)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Set business priorities for engineering team and manage product roadmap
  • Work with various teams (design, content, programming, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements & Qualifications

  • Proven experience as a Product Marketing Manager, Brand Manager, Product Owner or similar role
  • Experience in e-commerce product marketing (especially with Amazon) is a huge plus
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, etc.)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

 

Last Date for consideration:  Until filled.

Applicants may email:  [email protected]

 

Beasley Media Group, LLC is an Equal Opportunity Employer.

Job Features

Job CategoryE-Commerce

Apply Online

A valid phone number is required.
A valid email address is required.