Title: Digital Sales Specialist 

Location: Charlotte, NC 

The Digital Sales Specialist (DSS) will possess a deep knowledge of digital, from tools that work best to achieve specific goals, to the elements needed for a successful campaign. The ideal candidate will be comfortable speaking individually with sellers, or presenting to a room filled with clients. The DSS will be well-versed in display advertising, email marketing, social and content marketing, and will be analytical, organized, solution-minded, and customer centric. 

The DSS will work cooperatively with salespeople to strategize and execute flawless digital campaigns, sharing the following responsibilities: 

• Perform customer needs analysis (CNA) in the field to uncover client’s goals and strategic objectives 

• Create custom strategies and tactics to achieve client’s goals and format into custom client facing proposals 

• Present proposals to client 

• Close sales and execute digital solutions for clients 

• Recommend specific digital services to support the client’s strategic goals 

• Work closely with the digital team for pre and post sales 

• Communicate specific product benefits and processes to clients, to ensure quality and timely execution of purchased products 

• Work with clients and digital team to deliver a superior return on investment for the digital campaign 

• Once campaign is underway, work with clients and digital team to review results and work with digital team to optimize the campaign against key performance indicators 

• Evaluate client’s Google Analytics to help analyze campaign effectiveness 

• Serve as project manager between client and team for ad creation 

• At the end of the campaign, review custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell 

• Troubleshoot invoicing/reconciliation with reporting and co-op 

Last Date for consideration: Position is open until filled. 

Applicants may send resume to: [email protected] 

Beasley Media Group, LLC is an Equal Opportunity Employer.