Digital Sales Specialist

Boston, MA
Posted 2 years ago

Date:    October 27, 2021

Title: Digital Sales Specialist

Type:  Full Time

Location: Boston, MA

Beasley Media Group Boston has a unique opportunity for a Digital Sales Specialist. The ideal candidate will understand digital ad operations and be comfortable working with sellers, presenting to clients, and managing multiple digital campaigns for our integrated sales teams at HOT 96.9, 98.5 the Sports Hub, Rock 92.9, Country 102.5, and 105.7 WROR.

The Digital Sales Specialist will be well-versed in Targeted Display Advertising, OTT/CTV, Email Marketing, SEM/SEO, Targeted Audio, Social and Content marketing, and will be analytical, organized, solution-minded, and customer-centric.

If you have spent time in digital ad operations – setting up, optimizing, and reporting on campaigns – and you’re looking to advance your career by adding client-facing conversations to your repertoire, we would love to speak with you!

Responsibilities include:

  • Collaborating with Account Executives on closing sales and executing digital solutions for clients
  • Creating custom strategies and tactics to achieve client’s goals and formatting into custom client-facing proposals
  • Reviewing campaign data, developing insights, and optimizing performance
  • Evaluating clients’ Google Analytics data to help analyze campaign effectiveness
  • Trafficking and monitoring advertising for programmatic and local display campaigns
  • Collaborating with our internal design and video teams for asset delivery and best practices
  • Creating resources for our internal team, including case studies and sales materials
  • Optimizing campaigns against key performance indicators
  • Maintaining relationships through daily / weekly conversations with our technology partners
  • Creating custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell

Technical Skills and Qualifications

  • Bachelor’s Degree with 1-3 years’ experience in the digital advertising space
  • Intermediate knowledge of Google Analytics, Programmatic Advertising, Search Engine Marketing, Social Media Advertising, and Search Engine Optimization
  • Campaign management experience within digital ad servers (Google Ad Manager, Triton Digital, and Facebook Ad Manager are preferred)
  • Strong project management skills with proven abilities to manage multiple projects, meet deadlines, collaborate across departments, and work with internal and external partners
  • Incredibly high attention to detail – errors, typos, and inconsistencies really irritate you

Vaccination – Condition of Employment As a company we have a responsibility to ensure the safety of our employees, their families, and the communities we serve. Beasley employees share this responsibility. Accordingly, we will be requiring all employees to be fully vaccinated by November 1st, excepting those with religious or medical accommodations. If hired, you will be required to provide proof of vaccination. If you are not vaccinated, or partially vaccinated currently, but willing to become fully vaccinated by November 1st, we invite you to still apply. Individuals who cannot be fully vaccinated due to a sincere religious belief or medical disability may request an accommodation. We request that you refrain from discussing religious beliefs or medical conditions during the interview process. If you believe you need an accommodation, you will have an opportunity to submit your request during the interview process. All requests for accommodation will remain confidential. We cannot guarantee that all requests for accommodation will be granted.

Beasley Media Group, LLC is an Equal-Opportunity Employer.

If you are looking for a terrific opportunity to join our growing company, please apply online at or email your resume and cover letter to:

Beasley Media Group, LLC

Attn: Boston Digital Sales Specialist Position

55 Morrissey Blvd.

Boston, MA 02125

No phone calls please.

Beasley Media Group, LLC is an Equal-Opportunity Employer. 

Please be aware of fraudulent job postings and offers- Beasley Media Group LLC. will never request money from any applicant or new hire as part of its on-boarding process. We will not hire through text message/social media/email alone.

Job Features

Job CategoryDigital, Sales

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