Position: Digital Sales Specialist – Fayetteville

Date:  April 14, 2021

Availability:  Immediate

Description: Beasley Fayetteville has long been a leader in digital marketing, and we are hiring a Digital Sales Specialist to work with our talented team of salespeople and clients. The Digital Sales Specialist (DSS) will possess a deep knowledge of digital, from tools that work best to achieve specific goals, to the elements needed for a successful campaign. The ideal candidate will be comfortable working one-on-one with sellers and presenting to clients. The DSS will be well-versed in display advertising, OTT/CTV, email marketing, SEM/SEO, social and content marketing, and will be analytical, organized, solution-minded, and customer-centric.

The DSS will work cooperatively with salespeople to strategize and execute flawless digital campaigns, sharing the following responsibilities:

· Help sales representatives prospect clients for digital marketing campaigns

· Perform customer needs analysis (CNA) in the field to uncover client’s goals and strategic objectives

· Create custom strategies and tactics to achieve client’s goals and format into custom client facing proposals

· Present proposal to client

· Close sales and execute digital solutions for clients

· Recommend specific digital services to support the client’s strategic goals

· Communicate specific product benefits and processes to clients, to ensure quality and timely execution of purchased products

· Work with clients and digital team to deliver a superior return on investment for the digital campaign

· Once campaign is underway, work with clients and digital team to interpret results and optimize the campaign against key performance indicators

· Evaluate client’s Google Analytics to help analyze campaign effectiveness

· Serve as project manager between client and design team for ad creation

· At the end of the campaign, coordinate with digital team for custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell

Qualifications:

· Experience creating and selling strategic digital proposals

· Strong presentation skills

· Critical thinking and ability to manage complex details in client campaigns

· Ability to multi-task and work with multiple sellers and clients at the same time

· Excellent communication and planning skills

· Google Analytics certification preferred

Closing Date:     Open until filled

                                Apply at www.bbgi.com

Beasley Media Group, LLC is an Equal Opportunity Employer No Person will be discriminated against due to race, color, gender, religion, national origin, sexual orientation, age or disability.