Beasley Media Group announces legendary WMMR-FM Radio Personality Pierre Robert has signed a multi-year extension hosting middays in Philadelphia. The move guarantees Robert will celebrate 40 uninterrupted years with the radio station this November.
The radio icon is one of the most recognized personalities in the City of Philadelphia. Robert joined the rock station in 1981 and has been hosting the midday show with his unabashed love for music, his listeners and the city.
He does this with a welcoming ‘Greetings Citizens’ salutation, along with his big heart and warm voice. Pierre encompasses everything that rocks – the new and familiar, rock and alternative, punk and singer-songwriter… whether presenting in the air studio, on-stage, or unearthing treasures in the MMaRchives. His daily features, including Noontime Workforce Blocks, Pierre’s Vinyl Cut, exclusive artist interviews, live in-studio performances and “On This Day” history lessons are fully enjoyed by a large and dedicated audience.
“Pierre Robert remains the heart and soul of WMMR,” said Beasley Media Group Vice President of Talent Development and WMMR Program Director Bill Weston. “His longevity and relevance are rare radio attributes. During the pandemic’s darker days, it was so good to hear listeners tell how his familiar presence and re-assuredness helped them through the uncertainty.”
“When you write the 50-year history of WMMR and Rock in Philadelphia, Pierre’s “fingerprints” will be all over the pages,” said Beasley Media Group Vice President and Market Manager, Joe Bell. “He is an integral part of an iconic brand!”
“WMMR is one of the most unique and successful radio stations in America today,” said Robert “The music, the staff and the personalities, along with a warm connection with our listeners, have allowed us an almost unheard of 53 years on the air here in Philly. Thanks to Caroline Beasley and Steve Mountain. I’m thrilled to sign up again for several more myself. In fact, in November, I’ll have been here at ‘MMR for 40 years… so very cool… the journey continues!”