Beasley Esports announces Adam Hobbs has been named Executive Director of Marketing & Branding of The Houston Outlaws. He will begin his new position immediately.
Hobbs brings a tremendous amount of expertise and experience to the Outlaws’ organization, having most recently served as head of marketing for top tier esports organization; Counter Logic Gaming (CLG). In his role, he oversaw content and brand strategy for CLG teams across League of Legends, Fortnite, Apex Legends, Super Smash Bros and CSGO, as well as a cadre of influential content creators. Under his leadership, the organization significantly increased their social footprint, achieved record sales with merchandise and sold through millions of dollars in team partnerships.
Most recently, Hobbs created and produced global campaigns for some of the most well-respected brands in the world, including Razer, Red Bull, Toyota and Uniqlo. His work with major influencers including Lady Gaga, Tiësto, deadmau5 and Skrillex has been covered by Billboard, Forbes and The Fader. In addition, he secured numerus accolades, including the Marketing Ex Award and Billboard Touring Awards.
“I’m beyond excited to join the Outlaws at what I think is a key turning point in the development of the organization,” said Hobbs. “From the start, I was in total alignment with the vision for the team and the direction of the Outlaws brand. I hope to build on that and bring it to life through content and experience that will excite our current fans and convert new ones. Outlaws fans deserve the best and that is what I want to give them.”
“Adam brings the perfect combination of esports and entertainment marketing leadership to the Outlaws as we poise our organization for fan and audience growth in 2021,” said Beasley Esports Chief Operating Officer Lori Burgess. “Adam’s ability to ‘dream big and execute even bigger’ makes him the perfect addition to the Outlaws as we work to extend our brand across all media platforms.”
The Houston Outlaws continue to ramp up their 2021 organization with more seasoned talent and a heightened focus on driving sponsorship revenues and fan affinity.