Beasley Media Group, LLC; a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI) announces Lori Burgess has been promoted to the newly created position of Chief Operating Officer at Beasley Esports.
Burgess most recently served as Chief Digital Content Officer at Beasley Media Group. Previously, she worked as an integrated marketing strategy consultant on behalf of the company. In her new role, she will be responsible for overseeing the day to day operations of the company’s esports business.
“The esports industry is on the verge of going mainstream,” said Burgess. “Our timing and expansion into this space will firmly poise Beasley Media Group to own and influence the next generation of consumers. The company’s ability to provide compelling esports content, leverage strategic partnerships and compete at the most elite levels will ensure our foundation as this sector begins to dominate the media and sports-market/entertainment conversation and commands more sponsorship partnerships.”
“Lori has done an incredible job overseeing our digital content efforts and leading the company’s esports initiatives over the past year,” said Beasley Media Group Chief Executive Officer, Caroline Beasley. “Her leadership, experience and determination is exactly what we need to drive our company’s success as we continue to grow in the esports space.”
Burgess has earned a stellar reputation as an authority in content and advertising alignment, with a focus on building revenue through creative multi-platform marketing and new media solutions.
Her portfolio includes more than two decades in the publishing industry, providing generation of profit and growth for iconic brands such as The Hollywood Reporter, Prevention Magazine, Conde Nast’s Mademoiselle and House & Garden; Elle Magazine; Seventeen Magazine, and Niche Media.
The media veteran’s national awards span 20 years, however her notable honors in 2016 include: Pixel Award Finalist R3 Summit.com Best Event/ Conference Website; MIN Best of the Web Finalist for R3 Summit.com, Best Custom Website.