Beasley Media Group LLC (NASDAQ: BBGI) announces Jeff Zajac has been named to the newly created position of Executive Director of Events and Strategic Alliances with the Overwatch League’s Houston Outlaws. He will officially begin his new position on Monday, January 6, 2019.
Zajac most recently spent the past three years as the Chief Operating Officer of Team Renegades, a Detroit, Michigan-based multi-gaming esports organization, featuring professional players and teams in the world’s largest competitive games, including Counter-Strike: Global Offensive, Fortnite, and Paladins. In his new role, he will be based in Houston and will be responsible for developing the Outlaws’ events, with a focus on fans, sponsorship growth and activations.
“As we build out the business arm of the Outlaws, we see a heavy event docket—from nationally televised events, to medium and smaller events throughout the year in the Houston, Austin and San Antonio markets,” said Beasley Media Group Chief Digital Content Officer Lori Burgess. “We plan to leverage Jeff’s logistics and esports marketing expertise to deliver on our revenue and fan engagement goals with the Outlaws in their home state of Texas!”
“As we aggressively build the OutlawsXP Inc. brand, our homestands are a major priority for us,” said Team President Chris DeAppolonio. “We are counting on Jeff to help us flawlessly execute entertaining events that help us grow our live and local presence in Texas while delivering strong ROI for our partners.”