In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with marketing and advertising thought leader Michael Solomon.
They discuss the walls that are obstructing the view and preventing real view of the marketing possibilities and dive into the learning’s from Solomon’s book, Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer.
Additionally, they cover…
- Customers don’t like to be put into categories
- Today the customers drive the marketing train
- The omni-channel consumer
- The importance of getting out of the office and meeting your brand’s customer
Learn more about Michael Solomon, get information on his many books and consumer insights at https://www.michaelsolomon.com/