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In this episode of Healthy Paranoia, BMG VP of Programming, Buzz Knight speaks with Mark Hughes, CEO of C3 Metrics (https://c3metrics.com/)

Their conversation covers a variety of topics centered around big data, attribution and how piecing together household level data has really changed. 

They delve into the importance of unifying a user journey data across channels and platforms as well as talk about the importance of fearless, bold thinking is a must to keep up with today’s ever-changing landscape.

 

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