With smartphones in just about everyone’s hands, it’s never been more important than now to invest in mobile advertising. Philadelphia residents rely on their smartphones as much or more than a desktop computer for their screen time. In the U.S., 161 million adults use a smartphone each month according to Nielsen. Compare that to the 162 million adults using a desktop computer each month, and it’s apparent that smartphones are the norm.
The beauty of mobile advertising in Philadelphia is that it’s similar to radio with its ability to reach people in real time. A mobile ad can be served at the precise moment you want customers to take action. Alert customers to a flash sale or a promo code, and alert them when they’re in the right location, too. When you contact us, we’re sure we can find the right mobile advertising solution for you.
Mobile ads don’t rely on browser activity the way desktop computer ads do. With smartphones we have several options:
We can also help you make sure your website is mobile-friendly so that it retains the same smooth, seamless experience on a phone as it does a desktop. Or, we have the ability to create microsites, which are landing pages created for specific promotions that live outside of your regular website. Microsites can also be created to be mobile-friendly.
Many of our digital advertising and marketing services can be done in a mobile-first way.
With search engine marketing, we bid on popular search terms so that your ad is at the top of page one (you only pay if someone clicks on the ad, too). On top of those text ads, we can do call-only ads that go only to smartphones. That means someone who searches for one of your search terms on their smartphone, sees your ad, and then clicks it, will be given the option to place a phone call instead of going to your website.
We can also perform call tracking with search engine marketing ads so that when someone clicks on your ad to get to your website, the see a custom phone number. This way we know when someone placed a call. While call tracking can be done for desktop or mobile search engine marketing, it’s great for tracking smartphone activity since filling out forms can be less than desirable sometimes on a smaller screen.
When harnessing the power of mobile advertising, Philadelphia businesses are best served by coupling it with a mix of services to leave no stone unturned.
When in need of mobile advertising, Philadelphia businesses trust us to get them real results. Let us do the same for you! Contact us and let us know your mobile advertising needs and we’ll build a custom solution just for you.
Beasley radio stations serve 7.7 million listeners every week with an assortment of formats, featuring top on-air personalities and diverse programming that appeals to a wide range of audiences and demographic groups. With a live and local focus, we deliver music, news, information and entertainment to consumers through such genres as country, adult contemporary, sports, talk, top 40, urban, classic and alternative rock, oldies, gospel, foreign language and more. Nearly 41% of our stations are located in the nation’s top 50 markets such as Philadelphia, Philadelphia, Las Vegas, West Palm Beach, Charlotte, Boston and Atlanta. We also serve regional epicenters like coastal North Carolina, northeast Georgia and southeast Florida with large station clusters. Founded by George G. Beasley in 1941, we’ve been based in Naples, FL since 1988 and are traded as BBGI on the NASDAQ national market.