Thanks to email marketing, St. Petersburg businesses can actually reach potential customers in their inbox without acquiring new email addresses.
Our email marketing is like a digital version of direct mail. It’s a great complement to the email newsletters you may currently be sending to your existing customer base. We can help you reach an entirely new audience, targeted and guaranteed to generate interest in your brand. By filtering through our 200 million consumer database by geography (city, state, county and radius), demographic, and recent internet behavior, we make sure the consumers we email will fit the description of your target audience to a T.
After blasting out your email newsletter, we guarantee that at least 8% of recipients will open the email and at least 1% will click on a link in the email, too. Be sure to look at examples of email newsletters in our digital portfolio for an idea of what we can create for you. When you’re ready for your first email blast, contact us to get started.
What does targeting by recent internet behavior actually mean? It means people can be targeted based on browsing habits and actions. Instead of guessing a 35-year-old woman with kids in St. Petersburg is interested in a minivan, we have email addresses for 35-year-old women with kids who have already looked into minivans online, currently own or lease a minivan, and we even know what make and model of minivan she drives or wants to drive. Take a look at our case studies to see how this kind of targeting can be used across a multitude of industries and businesses, from restaurants and retail to legal services and nonprofits.
The beauty of email marketing in St. Petersburg is that it succeeds on its own but can be even more effective when used with other digital advertising strategies. The two services we suggest using in conjunction with email marketing are display advertising and geofencing.
At Beasley, we’re confident we can find the right audience for your business with email marketing. St. Petersburg listeners know and trust our live, local radio programming, and when we couple our strong broadcast history with digital advertising efforts through email, everyone wins. Contact us to learn how email marketing can increase business for you.
Beasley radio stations serve 7.7 million listeners every week with an assortment of formats, featuring top on-air personalities and diverse programming that appeals to a wide range of audiences and demographic groups. With a live and local focus, we deliver music, news, information and entertainment to consumers through such genres as country, adult contemporary, sports, talk, top 40, urban, classic and alternative rock, oldies, gospel, foreign language and more. Nearly 41% of our stations are located in the nation’s top 50 markets such as Philadelphia, St. Petersburg, Las Vegas, West Palm Beach, Charlotte, Boston and Atlanta. We also serve regional epicenters like coastal North Carolina, northeast Georgia and southeast Florida with large station clusters. Founded by George G. Beasley in 1941, we’ve been based in Naples, FL since 1988 and are traded as BBGI on the NASDAQ national market.