Email Marketing Fort Myers

Email Marketing Fort Myers Thanks to email marketing, Fort Myers businesses can actually reach potential customers in their inbox without acquiring new email addresses.

Our email marketing is like a digital version of direct mail. It’s a great complement to the email newsletters you may currently be sending to your existing customer base. We can help you reach an entirely new audience, targeted and guaranteed to generate interest in your brand. By filtering through our 200 million consumer database by geography (city, state, county and radius), demographic, and recent internet behavior, we make sure the consumers we email will fit the description of your target audience to a T.

After blasting out your email newsletter, we guarantee that at least 8% of recipients will open the email and at least 1% will click on a link in the email, too. Be sure to look at examples of email newsletters in our digital portfolio for an idea of what we can create for you. When you’re ready for your first email blast, contact us to get started.

Email Marketing Facts

  • 42% of businesses say email is one of their most effective lead generation channels.
  • 72% of U.S. adults that are online send or receive personal emails via smartphone weekly.
  • 59% of companies are integrating email and social channels together.

Email Marketing Demographics

What does targeting by recent internet behavior actually mean? It means people can be targeted based on browsing habits and actions. Instead of guessing a 35-year-old woman with kids in Fort Myers is interested in a minivan, we have email addresses for 35-year-old women with kids who have already looked into minivans online, currently own or lease a minivan, and we even know what make and model of minivan she drives or wants to drive. Take a look at our case studies to see how this kind of targeting can be used across a multitude of industries and businesses, from restaurants and retail to legal services and nonprofits.

Suggested Product Pairings

The beauty of email marketing in Fort Myers is that it succeeds on its own but can be even more effective when used with other digital advertising strategies. The two services we suggest using in conjunction with email marketing are display advertising and geofencing.

  • Display Advertising. Just as email newsletters replaced direct mail, digital display advertising is the alternative to traditional print advertising. Your ad banner lives next to “editorial” content, but on websites specifically targeted to your typical customer. We can also target all of the people who receive your email newsletter, and people who go to your website (called remarketing). The continued exposure will help drive customers to action.
  • Put a digital fence up around physical locations in Fort Myers so that anyone within that fence will see your ad on their smartphone. Geofencing is a great way to keep your business top of mind with consumers when they might be taking action at one of your competitors’ locations. You can also put a digital fence around your own business so that you know exactly who came to you because of your geofence ad. And, anyone who enters one of your geofences will continue to see your ad after they leave the fence for up to a month.

Other Digital Advertising Options

  • Search Engine Optimization. More than 71% of consumers searching for something on Google will click a result that’s considered organic, meaning Google’s algorithm found it without anyone paying for it be on the page. And, 67% of those clicks are going to the first five results on the first page. We can get you there! Choose the search terms you want to rank for and we’ll optimize your website so that Google shows you on page one for that search term.
  • Search Engine Marketing. You can, of course, pay to be the No. 1 search result on Google with Google AdWords. AdWords only charges you when someone clicks on your ad, not every time your ad is seen. This means you’re only spending money on the right leads for your business. We can bid on the same search terms you might use for Search Engine Optimization, too. The results are immediate—the moment your Adwords campaign goes live, you’ll start seeing a boost in valuable site traffic.
  • Social Media. No time to manage all of your social media accounts? We can manage them for you! We’ll write and post original content and launch promotional posts, Facebook Live campaigns and more to increase followers of your brand.

At Beasley, we’re confident we can find the right audience for your business with email marketing. Fort Myers listeners know and trust our live, local radio programming, and when we couple our strong broadcast history with digital advertising efforts through email, everyone wins. Contact us to learn how email marketing can increase business for you.

About Beasley Media Group, Inc.

Beasley radio stations serve 7.7 million listeners every week with an assortment of formats, featuring top on-air personalities and diverse programming that appeals to a wide range of audiences and demographic groups. With a live and local focus, we deliver music, news, information and entertainment to consumers through such genres as country, adult contemporary, sports, talk, top 40, urban, classic and alternative rock, oldies, gospel, foreign language and more. Nearly 41% of our stations are located in the nation’s top 50 markets such as Philadelphia, Fort Myers, Las Vegas, West Palm Beach, Charlotte, Boston and Atlanta. We also serve regional epicenters like coastal North Carolina, northeast Georgia and southeast Florida with large station clusters. Founded by George G. Beasley in 1941, we’ve been based in Naples, FL since 1988 and are traded as BBGI on the NASDAQ national market.


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