DIGITAL MARKETING STRATEGY COORDINATOR

Full-time
Philadelphia, PA
Posted 4 months ago

Date: August 11, 2017     

Title: Digital Marketing Strategy Coordinator

Location: Philadelphia, PA    

Description: Beasley Media Group Philadelphia is hiring a Digital Marketing Strategy Coordinator.  This role works closely with Account Executives, clients and technology partners, and is responsible for the proper execution of successful digital campaigns.  Responsibilities include:

  • Traffic advertising for programmatic display and email campaigns
  • Recommend digital strategies to achieve client goals
  • Create resources for the internal team, including best practices, industry trends and case studies
  • Maintain relationships with technology partners; staying up to speed on new developments
  • Verify invoices from technology partners, and internal billing
  • Establish quality assurance of campaigns prior to launching
  • Collaborate with design team for ad effectiveness and best practices
  • Deliver thorough campaign reporting
  • Optimization across display media channels using best-in-class DSP’s and technology partners
  • Review campaign data, extract insight and optimize
  • Collaborate with internal account managers for management of media campaigns

 Qualifications:

  • Experience successfully planning/buying programmatic display media traditional, video, mobile
  • Must understand marketing strategy and be able to interpret a client’s goals and recommend sound digital tactics to achieve those goals
  • Exceptional attention to detail while executing multiple campaigns
  • Extremely proficient working with Microsoft Office, particularly Excel
  • Impeccable organization with project management skills
  • Working knowledge of HTML, Google Tag Manager, and WordPress
  • Experience creating and using UTM codes and tagging pixels
  • Technology vendor relationship experience
  • Creative design experience desirable
  • Google Analytics certification preferred

 Last Date for consideration:  Until filled.

Applicants may email: [email protected]

Beasley Media Group, Inc. is an Equal Opportunity Employer

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