Beasley Media Group, LLC., a subsidiary of Beasley Broadcast Group, Inc. announces the company’s Fayetteville radio cluster, in collaboration with Cape Fear Valley Health, will present Fayetteville Fights Back to raise awareness about the opioid epidemic.
The uninterrupted commercial-free hour live simulcast, featuring experts from the front lines, will take place on Tuesday, January 30th from 5-6pm.
95.7 WKML, Foxy 99.1, BOB 96.5, 107.7 Jamz and Sunny 94.3 will break from regularly scheduled programming during afternoon drive to address this important issue. Beasley Media Group Fayetteville on-air personalities will moderate the simulcast.
Physicians, law enforcement officials, behavioral health experts and addiction specialists, along with local and state leaders, including Governor Roy Cooper (via recorded message) and Attorney General Josh Stein (in the studio), will participate in the simulcast.
The goal is for listeners to learn the facts on opioids, learn how to use them properly, address the dangers, identify the signs of addiction, and find out where to get help if needed.
Each year, more people die from an opioid overdose than from car accidents or gun violence. Families are being torn apart and the problem continues to grow. The Fayetteville area is 18th in the nation for opioid abuse.
This unprecedented event underscores Beasley Media Group’s nationwide Community of Caring initiative, which is designed to raise awareness to this important issue.
“It’s our job as broadcasters to inform our local community and with the high rate of opioid abuse in North Carolina, we felt very strongly about being involved in this cause,” said Erika Beasley, vice-president and market manager of the Fayetteville radio cluster. “While we can’t solve the problem in one hour, we can definitely start the conversation.”
“The opioid epidemic cuts across all races, ages and socio-economic lines…so does this broadcast,” said Darvin Jones, community health coordinator at Cape Fear Valley Health.